all the advice. minus the panic.
Numa lives in your WhatsApp. Each day, one tiny, no-pressure idea to try with your baby. Each week, a calm look at what's coming next. Built around your baby's exact age. No rabbit holes, no 3am scrolling, no guilt about the feed.
We'll send one email to confirm it's really you. No spam, and we'll never add anyone else on your behalf.
First-time mums get all the advice, all at once. Numa sends just the next one.
What you'll get
A little every day.
A bigger picture every week.
One small thing today
Stop losing hours to Instagram reels and TikTok hacks. Numa sends one small, age-appropriate developmental activity straight to your WhatsApp every morning. Five minutes of play, no guilt.
What's coming this week
A weekly note that pulls back: the milestones to gently watch for, what tends to shift this month, and what you have full permission to ignore.
How it works
It lives where you already are.
No new app to download. No login at 2am. Just WhatsApp, the way you already use it.
Delivered on WhatsApp
Tell us about your baby.
Their name, their date of birth, and anything you'd like Numa to keep in mind. That's it.
Get one small thing each day.
A short WhatsApp message with a play idea, a developmental activity, or a piece of guidance for today.
Zoom out on Sundays.
A weekly recap of what you tried, what your baby is moving toward, and what to expect in the days ahead.
Loop in the village.
Add your partner, a grandparent or a nanny. They get the same daily message you do, so nobody has to forward anything and everyone knows the plan.
Who it's for
For first-time mums of babies aged 0 to 2, holding a thousand questions. With Numa, you only ever need to answer one today.
Our story
Why we built Numa
Numa was built by three of us: two first-time mums, one to a baby boy and one to twins, and a first-time aunt who kept asking how she could help. Between us we had three babies, five tracking apps, hundreds of saved reels, and a group chat that never slept.
If you're a new mum, you already know the state we were in. Feeds and naps logged to the minute, until the logging made us more anxious than the babies ever did. Apps that measured everything and never told us what to actually do. A feed full of flashcards, sensory bins and warnings, every one of them hinting we were already behind. Advice from everyone, all at once, all contradicting itself. We were doing so much, and we still went to bed feeling like we'd missed something.
Then one night, mid-scroll at 3am, one of us typed into the chat: "Can someone please just tell me the one thing I should actually do tomorrow?"
Nobody could. That question became Numa.
So we built the thing we couldn't find. One small idea a day, matched to your baby's exact age, sent to the place the panic already lives: your WhatsApp. A weekly note on what's coming, what to gently watch, and what you have full permission to ignore. Play that runs on a wooden spoon and a muffin tin, not a $90 subscription box. Enough to stimulate your baby without overstimulating them, or you. And the same message reaches your partner, a grandparent or your nanny, so the village helps without you managing it like a second job.
Numa is for mums of babies aged 0 to 2, and for the village around them. If you're in it right now, exhausted, doing your best, quietly convinced everyone else got a manual you didn't, we built this for you. You're not behind. You never were. You just needed one calm voice in the noise, and now it lives in your pocket.
Be one of the first mums on Numa.
We're opening the waitlist now. Mums on the list get first access and a real say in what Numa becomes. Pricing comes later.
Join the waitlist →